In 2019, we launched the Facebook Company brand that brought together the family of apps (Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra) under one banner. Starting with building a new visual identity that represented all these apps, we established a look, tone and feel via a photography library developed over multiple global shoots which evolved as we showed up in 2020 in multiple formats at different moments: to provide resources during Covid, to showcase skating as a new sport in the 2020 Olympics, a campaign to support minority-owned businesses, to shine a light on the resilience of the LatinX community, for Pride among others.

Design Partner: Saffron