Director: Prakash Verma
Agency: Bates India
Director: Stillkidz Production Company: Strike Anywhere
In 2021, we rebranded The Facebook Company serving nearly 3.6 billion people as Meta. Setting the stage for the Metaverse as a platform was an effort of enormous complexity and scale. Some highlights were the new brand identity we built, the launch film (below) that introduced the brand to our consumers and a robust social response.
Design Partner: Saffron
To take the Lego brand back to its roots where Lego sets came without instructions, we created an unscripted video experience across 8 global languages featuring kids challenged to build a Kronkiwongi (a made up word), which is whatever their imagination desires without any directions. Shortlisted for Cyber Lions Cannes International Festival of Creativity 2016.
Director: M.O.D
Production Company: RSA Films
As a follow up to the first Emmy Award winning 'Love Has No Labels' campaign we created new video content to encourage social media audiences to reconsider their biases based on gender, ethnicity, sexuality, religion and age. This Facebook vertical video was created in partnership with Ad Council.
Director: Douglas Keeve
Production Company: The Artists Company
To launch the new Airbnb 'Trips' feature, we created a global campaign that ran on Facebook Live in a 36 hour timeframe showcasing experiences in multiple venues including Seoul, Tokyo, Cape Town, Paris, Miami and Los Angeles. This is the case study.
Director: Austin Peters
Production Company: Radical Media
In 2019, we launched the Facebook Company brand that brought together the family of apps (Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra) under one banner. Starting with building a new visual identity that represented all these apps, we established a look, tone and feel via a photography library developed over multiple global shoots which evolved as we showed up in 2020 in multiple formats at different moments: to provide resources during Covid, to showcase skating as a new sport in the 2020 Olympics, a campaign to support minority-owned businesses, to shine a light on the resilience of the LatinX community, for Pride among others.
Design Partner: Saffron